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New Google Website Optimizer Vs Convert Experiments – Can Convert.com Provide a Viable Alternative?
New Google Website Optimizer Vs Convert Experiments – Can Convert.com Provide a Viable Alternative?
Convert Experiments promises to deliver more website testing and optimizing options that the new Google Website Optimizer substitute lacks.
WALNUT,
CA,
United States of America
(sardnews.org)
11/06/2012
On June 1st 2012 Google announced that the Google Website Optimizer would no longer be available from August 1st 2012. A collateral product ingrained in the Google Analytics tool, called Content Experiments would soon take its place. However, the new product seems to be a step backwards on the website optimizer tool as it misses out on various important features that were previously available in Google Website Optimizer (GWO). The major one amongst them is multivariate testing.
Webmasters who have been accustomed to the website optimizer will find it hard to work with the limited features of the Google Content Experiments tool and thus, savvy website testing experts like those at Convert.com have come up with a viable alternative to the Google tool which is termed Convert Experiments. Whether it would prove to be a promising website testing solution to the currently flawed Google Content experiments feature is yet to be found out, let us, however, have a look some significant comparison points of both products below.
There is no doubt that Google Analytic's new addition serves to "simplify website testing", this feature lacks multivariate testing and that alone remains to be one of the major concerns for advanced users of the GWO tool. Convert Experiments on the other hand gives you hundreds and thousands of multivariate testing options that provides unlimited test results and comprehensive conversion strategies. Google's Content Experiment is easier to use for more basic or new users of website testing while Convert Experiment reaches farther deep in site analytics and testing.
Tracking ecommerce transaction as a goal is not feasible in the Google product while Convert Optimization creators say, "In e-commerce it is not always easy to test large groups of dynamic pages and we are especially good in this with deep integration with many e-commerce platforms and analytics tools. Integration is not difficult with the seamless integration with Google Analytics," they further add that no code is required to add to the test results.
While Convert Experiments developers are very GWO-oriented, with the launch of the Content Experiments Convert.com strives to offer "a natural and advanced extension of Google Analytics Content Experiments."
You can find more information about this viable alternative to Content Experiments at http://convert.com/convert-experiments/
About Convert.com:
A panel of renowned website optimization experts has come up with a feasible alternative to Google Website Optimizer. The core team comprises of Claudiu Rogoveanu, Jeroen van der Tuin, Stefanie Baeker and Dennis van der Heijden who connect with webmasters and bring real time multivariate website testing results in accordance with their Google Analytics and more.
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About Convert Insights
The company is offering its conversion optimization services in 3 package plans. These include a Full Servicing plan with 5997 USD/month, Economic Plan with 2497 USD/ month and Coach Plan with 797 USD/month. Every plan comes with ongoing recommendations, conference calls and help from committed conversion specialist. The Full Servicing plan further guarantees a conversion guarantee. For more knowledge on the company, its services and plans, log on to http://www.convert.com.
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