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How-to

The comprehensive PR Guidelines

Headline and Summary

• Headline must not be too long (under 80 characters), has active verb and subject.
• Headline should accurately present press release's content.
• Headline must be newsworthy (important and recent enough to be announced).
• Summary should clearly describe press release's content.
• Your summary should be one to two sentences long.
• Please do not use first paragraph as summary paragraph.

Press Release Format

• Press release word count should be between 300 to 800 words.
• Press Release should be objective — don't use casual first person language (I, we, you, etc).
• Attach only 1 image per press release not more than 200KB in file size (jpg, png or gif only).
• Video should be embedded correctly into press release.
• Content should have a legitimate news angle (announcing something new and/or timely).
• Content should keep an impartial tone throughout the press release.
• Please don't ask question(s) in a press release.
• Use Uppercase and Lowercase lettering appropriately.
• Avoid inserting JavaScript or other markup languages in your press release, such as <strong></strong> or <em></em> ONLY links eg. <a> href="URL"…</a> are acceptable.
• Please ensure links are formatted correctly.
• Make sure each paragraph is spaced out with a line.
• Please ensure press release is properly formatted e.g. do not double space unnecessarily, use appropriate punctuation and symbols.
• Only include a quote that someone might have actually said.
• Press release links should be limited to 1 per 200 words.
• Press releases should not contain references or links to sexually explicit material, illegal material or profane language.
• Content should not have intent to harm or exact personal revenge against a person or group.
• SPAM related words that will be filtered out by spam filters should be refrained.
• Include available contact information where possible.
• Do not place email addresses within the body of the press release.
• Include the city from where the release originates, usually the location of the company's headquarters.
• Content should contain no or few grammatical and spelling errors.
• Do not use special characters and symbols in headline such as ™ or ©.

Content

• SARDNEWS does not accept releases that contain only opinion.
• SARDNEWS does not accept releases that are duplicated content.
• SARDNEWS does not accept releases that promote mortgage, pay day, cash, short-term or long-term loan services.
• SARDNEWS does not accept releases that promote escort, sexual enhancement products or supplements.
• SARDNEWS does not accept releases containing radical or political opinion/view.
• SARDNEWS does not accept releases containing radical religious opinion/view.
• SARDNEWS does not accept releases with intent to harm or defame.
• SARDNEWS does not accept releases containing unauthorised stock ticker symbols.
• SARDNEWS does not accept releases that promote online gambling.
• SARDNEWS does not accept topics regarding drugs, e-cigs, green coffee, raspberry ketones, HCG, Kratom, Garcinia Cambogia and more.
• Content should keep an impartial tone throughout the press release.
• Content should contain no or few grammatical and spelling errors.
• Don't write your press release like an advertisement or a salesletter.
• SPAM related words that will be filtered out by spam filters should be refrained.

*Disclaimer: At any circumstances, the SARDNEWS team reserve the right at all times and without previous notification to approve, disapprove or remove parts or all the published/submitted documents as long as it is inappropriate to be published. Any decision made by the SARDNEWS team shall be FINAL and it cannot be questioned.