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Bulk SMS Remains a Viable Option to Connect With the 903 Million Cell Phone Users in India
Bulk SMS Remains a Viable Option to Connect With the 903 Million Cell Phone Users in India
In a country that has more cell phones than toilets, bulk SMS remains the most economically viable option to marketers
New delhi,
Delhi,
India
(sardnews.org)
14/04/2012
Last January, denizens of Bombay started the 'Kanda Satyagraha' to protest against the spiraling prices of onion and the government's inability to control it. Like all public movements, this one too had its own humble beginnings- through a simple SMS. This was bulk SMS at its best!
Besides spearheading public protests, bulk SMS has also been responsible for many a successful mass marketing strategy. "In not more than 15 catchy words, SMS readers can be made to direct their attention towards a product or service. For instance, if you are in the supermarket business, with just a simple SMS, you can alert customers about the latest offers and discounts on products; thereby winning their loyalty," says Mr. Moneek Mehra of Outsource Marketing Services that manages mysmsmantra.com. The company is a part of the hugely successful MILPL.
The Company provides web SMS gateway portals through which clients can send bulk voice calls and SMS's. Besides these, they can send SMS from excel sheets, SMS HTTP Gateway, SMS software, short code services, missed call notification and 58888 & 56161 shortcodes. These services are ideal for airlines, railways, retail markets, blood banks, etc.
They also specialize in Virtual Number. These non premium numbers SMS campaigns that work up by setting up a dedicated number are useful for businesses; especially to run contests, conduct mass clinical trials, gather public opinion from the public, etc.
But there's also a growing concern about bulk SMS's sent to those registered with the NDNC (National Do Not Call) Registry. "We have a high priority DND route that auto filters the DND numbers at the SMS gateway when sending bulk SMS's from the internet; thereby protecting clients from unwanted legal hassles. In fact, the NCCP Auto Filteration is free," adds Moneek.
All these can be done at abysmally low costs. An average SMS marketing strategy doesn't cost more than a few thousand rupees. In fact, they are far cheaper than direct marketing. An average Indian would rather forego his meals, rather than giving away his/her mobile phone. And as the popular advertisement for a cell phone carrier; there's connectivity even in the Himalayas. With such a huge population of mobile phone users, it would be a sin to not opt for the bulk SMS strategy.
About mysmsmantra.com:
Mysmsmantra.com is a unit of Micronet Infocom and Logistics Private Limited. MILPL provides a wide variety of telecom services including SMS advertising/bulk SMS, OBD, IVR, Online SEO services, Social networking websites, IT related security & management services, trading of computers, laptops & IT related equipements, Air ticket & hotel bookings, etc.
To know more, visit, http://www.mysmsmantra.com
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About Outsource Marketing Services
Mysmsmantra.com is a unit of Micronet Infocom and Logistics Private Limited. MILPL provides a wide variety of telecom services including SMS advertising/bulk SMS, OBD, IVR, Online SEO services, Social networking websites, IT related security & management services, trading of computers, laptops & IT related equipements, Air ticket & hotel bookings, etc. To know more, visit, http://www.mysmsmantra.com
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