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Just bend a finger: Easily help refugees
Just bend a finger: Easily help refugees
To help improve the situation of refugees, Birds and Trees uses the simple game Soledad as a means of communication and therefore would like to draw the attention of a younger audience to the refugee issue.
Hamburg,
Hamburg,
Germany
(sardnews.org)
13/02/2015
To help improve the situation of refugees, Birds and Trees uses the simple game Soledad as a means of communication and therefore would like to draw the attention of a younger audience to the refugee issue.
There is not enough money in helping millions of refugees and the services provided by aid agencies were discontinued to some extent. Many families are threatened by starvation and hypothermia in the upcoming winter. A contrast to this is the life in our society which sometimes makes it difficult to feel sympathy. This is where the simple game Soledad sets in. "Through a pictorial metaphor the importance of this issue is identified and made available to a young audience," says Marc Kamps, founder of the Birds and Trees UG. "With our first product we want to unselfishly help and point out how a refugee feels in a foreign environment." In the game Soledad the player takes on the role of a Mexican who awakens in Antarctica and wants to go home. "The icy arctic uninhabited wasteland symbolizes the environment of the refugees and the approaching winter. The figure in the role of the Mexican represents the feeling of being a foreigner in a strange environment, "explains Marc Kamps. Soledad should playfully create an awareness of the refugees needs for protection. The game rules are very simple and only one finger is required. If you want to be really good, then you need two. "The proceeds will unfortunately not regulate all financial problems. We hope however that it helps. With Soledad everybody just has to bend a finger to make a contribution. " The game Soledad is financed by advertising and available free of charge in the Apple App Store. The advertising profit is contributed to the UN Refugee Aid. In addition Birds and Trees offers the sale of Soledad T Shirts. These proceeds are also contributed.
Links:
App-Store Soledad: https://itunes.apple.com/app/id948301747
Website Soledad: http://soledadthegame.com/
Merchandise Donation Shop Soledad: http://soledadthegame.com/shop.html
Facebook Soledad: https://www.facebook.com/SoledadTheGame
About Birds and Trees
Birds and Trees is an association of entrepreneurs in the creative industries. The aim is to design own software projects and the creation of new brands and companies. The founders want to create social value and they have fun in developing. The extensive experience and skills are regarded in a social context and part of the proceeds are used for Corporate Giving and Social Sponsoring. The investment and business model was developed by Marc Kamps Kamps and Sebastian Lenk. The Birds and Trees UG was founded in April 2014 in Hamburg and provides strategic advice and operational tasks in different, newly founded companies of creative founders. For more details visit http://soledadthegame.com/.
Contact:
Birds and Trees UG (haftungsbeschränkt)
Marc Kamps
Schloßmühlendamm 11
21073 Hamburg
Germany
Phone: +49 40 28476675
Email: marc.kamps@birds-and-trees.com
http://www.facebook.com/SoledadTheGame
http://www.facebook.com/BirdsAndTreesCompany
http://www.birds-and-trees.de/presse/
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