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Buxoff.com looks to disrupt the coupon industry in America with its innovative OPO model
Buxoff.com looks to disrupt the coupon industry in America with its innovative OPO model
With more than 50,000 stores with online presence in the US, it is not hard to imagine the intense competition that these retailers are facing.
San Francisco,
California,
India
(sardnews.org)
04/10/2014
With more than 50,000 stores with online presence in the US, it is not hard to imagine the intense competition that these retailers are facing. And to gain a significant share of the pie, online stores have been trying to lure customers to their stores by providing them lucrative deals and offers. But with thousands of stores giving discounts and deals on their products, it became extremely difficult for consumers to keep a track of them. And for this very reason, we saw the emergence of coupon websites that aggregated such offers for the consumer to easily scout through various deals. However, there has been a long debate on the functionality and value addition that these coupon websites have bought to the merchant sites. Various issues have cropped up over the last couple of years between the store owners and the coupon sites on the authenticity of “new unique” visitors that these sites claimed to have brought to the store owner’s site. As it turns out, it’s the store owners who are facing the heat. First, in order to beat the competition and acquire a new consumer, these stores have to come up with attractive deals, and then to market these offers these stores have to pay an affiliate commission to such coupon sites, thereby reducing the overall revenue generated per new user. Well...this is what buxoff.com aims to change! buxoff.com is the pioneer in adopting the OPO model. OPO stands for “Online Platform for offers”. buxoff.com aims to be the one single platform for all the deals and offers that are being provided by the online retailers in US.
“While the current model of almost all of the coupon websites is to provide free coupons to its consumers, while charging an affiliate commission from its vendors, thereby limiting the number of companies that can promote on these websites, buxoff will not charge any affiliate commission on any transaction that is made on its website, thereby creating a platform that opens up opportunities for thousands of retailers.”
Buxoff.com wants to reach out to the 100,000 + online stores in America and help them promote their products online. Any online store, irrespective of its size, can post unlimited number of offers and deals on buxoff.com, thereby reaching out to millions of consumers with their offers without any additional cost. “Posting of offers and deals on buxoff.com is and always will remain free! “
About buxoff
http://Buxoff.com is the first truly free Online Platform for Offers in America. But in its true sense, its not just a website, or a platform, its an idea, a vision, a movement , to change the way online offers are accessed by millions of consumers, and promoted by thousands of online stores and brands.
We want to be the destination where each and every online store, irrespective of its size, is able to promote its offers and deals. If you are an online consumer looking out for best deals and offers, then look no further. If you are an online store, tired with the existing domination of coupon websites who are taking away a slice of your revenue then you have come to the right place.
About Buxoff.com
America's first free online coupon website. We want to be the destination where each and every online store, irrespective of its size, is able to promote its offers and deals. If you are an online consumer looking out for best deals and offers, then look no further. If you are an online store, tired with the existing domination of coupon websites who are taking away a slice of your revenue then you have come to the right place.
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