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AutoShippingHub.com Discusses Brand Perception
AutoShippingHub.com Discusses Brand Perception
Auto Shipping Hub discusses vehicle brand perception on the auto shipping company's own website.
Ocala,
FL,
United States of America
(sardnews.org)
15/12/2011
Aside from offering price quotes and other information services on its website, the automobile shipping company Auto Shipping Hub also posts information and analysis articles for the convenience of its customers. Auto Shipping Hub has recently written and disseminated an article which uses the example of the Chinese automobile market to examine the importance of establishing a desired brand perception in an emerging market.
The article centers on the different paths that various Western automobile brands have taken in order to achieve penetration of the rapidly emerging vehicle market in China. As a country with an increasingly powerful consumer base, but no prior history of wide-spread automobile ownership, China promises to be an extremely lucrative market; for foreign companies, a key part of succeeding in such a market is getting your brand perception right from the get-go. Sometimes, the events that lead to the formation of brand perception are outside of the company's control – these could be anything from a high-profile crash by an inexperienced driver, to substandard parts from a supplier – but an agile and forward-thinking company can do many things to counteract the effects of such unforeseen events, and build up its brand at the same time.
A number of examples in the article show that manufacturers who have done this with skill and foresight have had success establishing solid reputations among various demographics of Chinese drivers. Entering the Chinese auto market through joint ventures and cementing a serious vehicle brand perception has allowed Audi, for example, to gain a large market share decades before most other major brands had begun to consider making their move.
This is a pertinent lesson not only for auto makers, but all kinds of other companies that provide car-related services, such as aftermarket service chains, auto shipping companies, and parts manufacturers. The Auto Shipping Hub article stresses the importance of a prescient strategy that will secure a beach head for your company in a promising marketplace, and the importance of doing this through good service, intelligent promotion and marketing, as well as an awareness of local cultural norms and practices.
Auto Shipping Hub is a nationwide auto transport company that has used these principles to offer unmatched customer service and individualized price quotes, and to maintain clear lines of communication with all its customers.
Contact information:
The Auto Shipping Hub
1824 Northwest 44th Street
Ocala, FL 34475
tony@autoshippinghub.com
http://www.autoshippinghub.com/
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About The Auto Shipping Hub
Auto Shipping Hub is a nationwide auto transport company that has used these principles to offer unmatched customer service and individualized price quotes, and to maintain clear lines of communication with all its customers.
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