| |
Newsroom >
Business
>
Business
>
Caine Eckstein named new face of underwear label Grundies.com.au
Caine Eckstein named new face of underwear label Grundies.com.au
Australian online men’s underwear company Grundies has signed professional ironman and five-time Coolangatta Gold champion Caine Eckstein to be the face of the brand.
Melbourne,
VIC,
Australia
(sardnews.org)
03/12/2011
Australian online men’s underwear company Grundies has signed professional ironman and five-time Coolangatta Gold champion Caine Eckstein to be the face of the brand.
Grundies.com.au CEO Tony Vass said that the three-year partnership between Grundies and Eckstein was a perfect fit.
“Caine is one of Australia’s most outstanding endurance athletes and captures the epitome of the Australian male,” he said. “He is an outstanding young man who is well respected by fellow athletes and fans.
“We are an Australian owned and operated business, so it was an important when picking someone to represent the brand that they stood for the same values as the company. We think Caine will be a great advocate for the brand and are excited to work together.”
Eckstein, 25, was a finalist in this year’s Cleo Bachelor of the Year, and is training hard for the forthcoming Kellogg’s Nutri Grain Series, Australian Surf Life Saving Championships and long distance ski paddling events.
Eckstein said he was excited to be representing such a fantastic Australian brand. “I am a huge fan of Grundies, the quality and comfort of the underwear is what really sets them apart in the market.
“I am looking forward to working with the team at Grundies and think it is fantastic they are supporting ironman racing in Australia.”
Grundies was founded two years ago. It provides comfortable and stylish Australian underwear for men without the hefty price tag. All underwear is available online at Grundies.com.au at wholesale prices direct from the manufacturer.
About Grundies
Grundies was established in May 2009 by founder Tony Vass. Tony has had more than 20 years experience in underwear management roles across the Retail, Buying and Wholesale sectors. He has worked for Pacific Brands, David Jones and Davenport Industries. His vision was to create a quality underwear lifestyle brand at an affordable price. This was achieved in December 2009 by cutting out the retailer and selling directly online.
The Grundies range includes an “Original” range of briefs and muscle trunks for everyday wear, a great range of “Fit boxer shorts” in a variety of colours (including some punchy shades for summer), plus an "Aussie" line featuring some great gift ideas, including humorous prints including the “Cocky”, “Stud” and “Piwi”.
Grundies offer free shipping worldwide and a 100 day money back guarantee.
###
About Grundies
Grundies was established in May 2009 by founder Tony Vass. Tony has over 20 years experience in Australia in underwear management roles across the retail , buying and wholesale sectors, with corporations including Pacific Brands , David Jones and Davenport Industries.
Tony’s vision was to create a comfortable and stylish Australian underwear brand at wholesale prices.
Grundies delivers this by cutting out the middle man and selling direct from manufacturer to you online.
|