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Scottsdale Based Mobile Caviar Adds Small Business Consulting to Services
Scottsdale Based Mobile Caviar Adds Small Business Consulting to Services
Scottsdale based marketing firm, Mobile Caviar adds "Small Business Consulting" to its list of already impressive marketing services to bring high caliber marketing expertise to even the smallest of businesses.
Scottsdale,
AZ,
United States of America
(sardnews.org)
23/11/2011
Mobile Caviar, a Scottsdale based marketing firm, goes back to its roots to bring high caliber marketing expertise to even the smallest of businesses, by adding "Small Business Consulting" to its list of already impressive marketing services.
Mobile Caviar President David Sonkin says, "We recognized that small business, and especially the independent contractors really were not yet in a position to capitalize on many of the high-powered and fast-paced technology driven solutions we offered. It became overwhelmingly apparent that what these folks needed was some ground level marketing assistance. They need someone to care about their business the way they do - but to look with fresh eyes."
The packaging and presentation of this new Small Business Consulting service is really what stands out the most.
"The consulting service comes in just one flavor. It's a three-month plan, and the cost is $395. We do not offer a renewal of the service because the program is designed from the ground up to accomplish very specific things in a finite period of time. So on the one hand, if you are serious about marketing your business, you're going to get some help without it costing you an arm and a leg. And in the event you do not capitalize on the service, at least the amount of money you will waste will be reasonably capped."
Sonkin's passion for helping small business runs deep. Even as his clients have grown to include multi-city hotel/hospitality brands and public companies, he believes that small business is a key economic driver for any area.
"The smallest businesses need marketing expertise. But it's rarely if ever given the attention it deserves due to a lack of awareness or simply budgetary reasons. Now there are no excuses."
What does Mobile Caviar actually do during this period?
"Believe it or not, it's not all that complicated. We simply get rid of a good deal of fat by making sure the business understands what they have to offer, who will buy what they are selling (that's not necessary the same as who needs or wants what you are selling), and how to get to the greatest concentration of those people who are most likely to do business with you. And something that often goes overlooked is that the greatest concentration of likely clients may be a group of just one. We sometimes forget that a great conversation with one person is far better than a good presentation to twenty. Along the way, we create a formidable sense of confidence so that the business owner can best determine what tools and services are best suited to their needs at any given moment. Why spend a dime on fancy technology if you have no idea what to do with it? It would be like getting into an F-18 to go to the grocery store."
The new services launched this week and have already brought new clients into the Mobile Caviar fold.
Sonkin continues, "We certainly expect that a certain percentage of our consulting clients may use our mobile marketing core services at some point. But this in and of itself is really valuable. "
In order to retain the quality of time dedicated to the consulting clients, Mobile Caviar has set a temporary cap at 15 clients per quarter."We want to deliver very personalized service so we are keeping the numbers down at the moment. We'll revisit this soon to determine expansion plans."
Mobile Caviar offers a comprehensive mobile marketing platform including mobile web, mobile banner advertising, text messaging, mobile-to-social integration, planning, reporting, analytics and assessment. Other Mobile Caviar services include The Infinite Concierge (a highly customized, high end personal assistant driven thru a mobile phone interface), Guest Text (a text and mobile web platform to help hotels bring more revenue from existing guest stays, as well as creating new sponsor revenue opportunities), and "a few other cool projects in the works".
For more information, contact David Sonkin at 646-469-9252 (he encourages texting ... just not while driving) or David@MobileCaviar.com
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About Mobile Caviar
For more information, contact David Sonkin at 646-469-9252 (he encourages texting ... just not while driving) or David@MobileCaviar.com
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