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Reputation Expert Discusses Effective Online Reputation Management
Reputation Expert Discusses Effective Online Reputation Management
Keith Griggs is a popular online reputation management expert who helps established companies to protect their name on the internet
London,
London,
United Kingdom
(sardnews.org)
23/07/2013
It takes years to build a reputation and only minutes to wipe it all off. There are several high profile cases that stand testimony to this fact. Blogs, articles, press releases, review sites are just some of the many tools that can be used to wreck havoc on someone's well earned name and fame. All it takes is a few hours, and the company's reputation is lost- sometimes forever. Keith Griggs is a well known SEO specialist who helps companies to manage their name on their internet through his site, http://reputationmanagementexperts.co.uk.
"As the old adage goes, 'the evil that people do, lives after them'. Reputation is everything for companies, especially small and medium businesses. People are realizing that it is easy to imprecate by writing negative reviews and blogs about companies. These will often rank higher on Google than positive reviews, thanks to the search engine's algorithm that places importance on user experience," says Keith.
Independent research has proved that almost 72 % of people research companies on the internet through social media sites before making a purchase. And 59% of these people use social media sites again to air their grievances. "It is surprising to see how negative views go viral. Case in point- The Amy Bakery Co. fiasco! Thousands of reviewers (some of whom hadn't even visited the bakery) tore the owners' arguments to bits and pieces," says Keith.
He lists out 5 important issues that have to be paid attention to. Effective monitoring is the first thing that should be considered. Google alerts are a great way to do so. Another important thing to be done is to stake your claim on your name and brand online; not only on your domain name, but also on sites such as Google+, Facebook, social review sites like Yelp, Foursquare etc. This prevents the mischief maker's content coming up through an exact name search match.
Not only making a claim, but it is important to also remain active on social review sites. When faced with negative content, make sure that it is addressed immediately. If it can be removed, then steps should be taken to do so. And if this cannot be done, make sure to post a reply to the complaint. But reply carefully, because an impromptu reply can do more harm than not.
About Keith Griggs and Reputationmanagementexperts.co.uk:
Keith Griggs is an online reputation management expert who regularly features on prime time television to address and express opinion on issues. Through his company, he has helped hundreds of clients manage their name on the internet. To know more, visit, http://reputationmanagementexperts.co.uk/2013/04/5-powerful-online-reputation-management-strategies-you-can-count-on/
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About Reputation Management Experts
Keith Griggs is an online reputation management expert who regularly features on prime time television to address and express opinion on issues. Through his company, he has helped hundreds of clients manage their name on the internet. To know more, visit, http://reputationmanagementexperts.co.uk/2013/04/5-powerful-online-reputation-management-strategies-you-can-count-on/
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