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Local Search Marketing is Hot!
Local Search Marketing is Hot!
Local search marketing puts your business in front of thousands of mobile local searches made by local people looking for your products and services.
Calgary,
Alberta,
Canada
(sardnews.org)
21/10/2011
Local search marketing refers to the use of specialized internet search engines in a geographically limited area. Now this might seem quite technical but what it’s really saying is that Google’s gotten smarter.
Instead of listing your website and your business on an international search scale; your company is now listed by Google for a select geographical area only. This not only streamlines the process but also ensures that your website is thrown up in results only for those customers that are residing close by and who can visit or order for your website or company.
Does this convert into higher traffic and more customers who will buy from location specific websites? Definitely, as the local search marketing search provides location specific information which the user was probably searching for already. This results in higher click through results and better cost per click conversion
How does it work?
Organic search results are what you get when you do an ordinary search on Google. Google local search marketing combines Google maps with the searchers requirements to find results that are located in and around the user’s locations. For example, if you are based in Fresno, CA, all you have to do is type in your requirements like ‘hair salons’ and Google Maps will show a list of the hair salons in Fresno. For users, this is an added benefit but as a Fresno hair salon owner, how do you get your listed on the first page for the Google Maps Fresno hair salon search page?
Starting off
You can start by following these few simple steps for your local search marketing campaign-
1. Start by filling out your business address correctly in Yahoo and Verizon page. These are special business profile pages that are free for use. Also check your address with Google Places. Build your listing as comprehensively as possible with a company profile, photos, addresses, telephone and mobile numbers etc.
2. Sign up for a Google Adwords account. This will create an ad that is targeted specifically towards users in your geographical location. You will have to pay for these ads.
3. List the details of your company through its products with as many article directories, press releases, online blogging platforms as possible. This is one of the best ways of linking your address to your product and your company.
4. Review your website and encourage customer reviews. Content is king on the internet and it’s a good idea to ensure that you update your website on a regular basis. At the same time, getting customers reviews on your website can really count. Reviews especially from customers that are located close to your business address pokes search engines into listing your website higher up on local search engines pages.
Good and bad reviews are fine. Remember that not everyone is going to be satisfied and all good reviews do sound a little phony.
Finally, we do suggest that you get in touch with a SEO local search marketing specialist who will know how to get your website targeted in the right geographical location to show much better targeted results.
4. Review your website and encourage customer reviews. Content is king on the internet and it’s a good idea to ensure that you update your website on a regular basis. At the same time, getting customers reviews on your website can really count. Reviews especially from customers that are located close to your business address pokes search engines into listing your website higher up on local search engines pages. Good and bad reviews are fine. Remember that not everyone is going to be satisfied and all good reviews do sound a little phony.
Finally, we do suggest that you get in touch with a SEO local search marketing specialist who will know how to get your website targeted in the right geographical location to show much better targeted results.
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About Local Search Strategies
Local Search Strategies is a full service search engine marketing firm, dedicated to helping local small businesses get as much traction from their web promotion as possible using a variety of techniques including: Google Maps Local Search, organic search engine optimization, and Google Adwords PPC Campaigns.
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